How it Looks and how it Sounds

What Makes a Good Name?

To be brandable, your name should be good-looking and easy to spell, type, and talk about. It has to ‘look’ and ‘sound’ just right. Ideally, 5 to 10 alphabetical characters with a .com suffix, which is the most valuable and globally recognized for business and branding.

Determining Value

It’s the NAME that counts! Automated appraisal tools are not to be taken seriously. Neither should historical data like DA, backlinks, age, etc., which may not necessarily transfer or be relevant to your web property. Today, search engines rely on content relevance and quality, not historical metrics. 

Because domains don’t have fixed prices, we prefer to negotiate from the starting point of a qualified estimate in the form of a price range within which you can make your best offer.

Who Curates the Names?

   

Tony Stanton heads up VizBrands. 

Having spent many years in web publishing and domain procurement, his knowledge and experience are now being employed to identify and acquire domains for our growing portfolio.

Tony is also the legal registrant of the domains, which means you will be dealing directly, rather than via intermediaries.